YOU need a social media strategy, not your business

In the late 1990s, legendary management consultant Tom Peters had a prescient idea. No longer would business be dominated by established mega-brands. The future would be dominated, trumpeted Peters, by The Brand Called You.

By Jay Palter | January 26, 2011

2 min read

Using social media to build trust

When it comes to the business of advising, trust is arguably the most important factor in your success.

By Jay Palter | December 14, 2010

3 min read

Seven steps to social media engagement

Social media tools and technology are rapidly emerging as essential places for trusted advisors and practice professionals to build their reputation and expand their business networks. With the dizzying array of tools and sites out there, it can be difficult to know where to start or what to do after you start. With this in […]

By Jay Palter | November 2, 2010

3 min read

Follow the money, embrace social media

Mention social media to most advisors and they are more likely to think of their kids tweeting about the latest Justin Bieber track, rather than their high-net worth investors (HNWI). But the wealthy are more interested in social media than you might think. That wake up call came at the Strategy Institute’s 12th annual Marketing […]

By Vikram Barhat | October 27, 2010

3 min read