Lisa Kramer as told to Brynna Leslie

Emotional nuances can impact investments

New findings in the burgeoning field of Neuroeconomics confirm emotions play a huge role in how people invest. Advisors look for extreme highs and lows in clients’ lives, studies suggest more subtle everyday emotions can also impact investment decisions.

By Lisa Kramer as told to Brynna Leslie |March 22, 2012

3 min read