Our mission

Advisor’s Edge and Advisor.ca serve and educate advisors who strive to do their jobs better. Our focused advisor audience puts clients first and works hard to produce superior financial, tax, estate, risk protection and service outcomes. We cut away the noise, offering practical action items and tools to take into client meetings. We also provide ideas and strategies to implement over years of continuous improvement. A better-informed advisor is a better advisor.

Who we are

Advisor’s Edge magazine was launched in 1998 to serve Canada’s credentialed client-facing advisors. Since then, it has become part of an industry-leading suite of media properties that includes Advisor.caAdvisor’s EdgeCECorner.ca and Advisor to Client. Our print magazines reach 33,500 advisors across Canada, while Advisor.ca reaches more than 110,000 readers each month. Meet the editorial staff here.

Advisor Group’s award-winning publications are highly respected by readers and the financial services industry for their in-depth reporting, engaging content, insightful analysis and superior journalistic standards. Recent accolades include:

  • Publication of the Year, CFA Society Toronto (2017, Advisor’s Edge)
  • Spirit of the Future of Finance Award, CFA Society Toronto (2017, Advisor.ca)
  • Award for Excellence in Investment Journalism, Portfolio Management Association of Canada (2017, Advisor.ca, second place)
  • Gold, Best In-House Cover, Canadian Business Media Awards (2016, Advisor’s Edge)
  • Silver, Best Professional Article, Canadian Business Media Awards (2016, Advisor’s Edge)

Read Frequently Asked Questions here.

Follow us on Facebook, Twitter and LinkedIn. Subscribe to our magazine.