Our mission

Advisor’s Edge and Advisor.ca serve and educate advisors who strive to do their jobs better. Our focused advisor audience puts clients first and works hard to produce superior financial, tax, estate, risk protection and service outcomes. We cut away the noise, offering practical action items and tools to take into client meetings. We also provide ideas and strategies to implement over years of continuous improvement. A better-informed advisor is a better advisor.

Who we are

Advisor’s Edge magazine was launched in 1998 to serve Canada’s credentialed client-facing advisors. Since then, it has become part of an industry-leading suite of media properties that includes Advisor.caAdvisor’s EdgeCECorner.ca and Advisor to Client. Our print magazines reach 31,000 advisors across Canada, while Advisor.ca reaches more than 110,000 readers each month. Meet the editorial staff.

Advisor Group’s award-winning publications are highly respected by readers and the financial services industry for their in-depth reporting, engaging content, insightful analysis and superior journalistic standards. Recent accolades include:

  • Silver, Best How-to Article, National Magazine Awards: B2B (2020)
  • Honourable Mentions, Best News Coverage and Best Editorial, National Magazine Awards: B2B (2020)
  • Publication of the Year, CFA Society Toronto (2019 and 2017)
  • Honourable Mention, Best How-To Article, National Magazine Awards: B2B (2019)
  • Spirit of the Future of Finance Award, CFA Society Toronto (2017)
  • Award for Excellence in Investment Journalism, Portfolio Management Association of Canada (2017, second prize)
  • Gold, Best In-House Cover, Canadian Business Media Awards (2016)

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