Big firms identify Gen Y’s key traits

Millenials make up a quarter of the U.S. population and fuel $1.3 trillion of spending, so it’s no surprise big publicly traded firms have their eyes on Gen Y.

By Staff | August 9, 2013 | Last updated on August 9, 2013

1 min read

Millenials make up a quarter of the U.S. population and fuel $1.3 trillion of spending, so it’s no surprise publicly traded firms have their eyes on Gen Y.

Read: Understanding the Gen Y client

BuzzFeed notes 13 key observations big firms have told Wall Street analysts and investors about under-35s:

Millennials love their wine and are taking to it “at a faster rate than any prior generation.”
Millennials “are voracious in their media consumption,” which is part of why 7 For All Mankind partnered with James Franco.
The American Express brand “resonates” with millennials, but approving them for a credit card is a hurdle.

Read the rest here.

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