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How is Canada Life helping advisors and their clients apply for insurance without having to meet in person?

April 28, 2020 | Last updated on October 11, 2023
2 min read
Canada Life Insurance


We’re working hard to make it easier for you to help your clients without having to meet in person. Most Canada Life™ insurance applications can now be processed without any direct contact with your clients.

With SimpleProtect, online applications for term and participating life insurance, as well as critical illness insurance, can be completed in as little as 10 minutes.1 Your clients can apply for the same high-quality Canada Life insurance coverage you’ve come to expect, but with significantly fewer underwriting questions. And with SimpleProtect you often get instant or same-day approvals.

We understand stay-at-home and social distancing orders make it difficult to meet with your clients for a quick signature and could cause delays when submitting applications. With this in mind, we’ve introduced the ability to have your clients sign on their own device. You simply select the sign-on-client’s device option in SimpleProtect. If you’ve already met, or can meet through video chat (Facebook, Skype, etc.), no additional forms or medical requirements are necessary, excluding any age and amount requirements.

If you’re not familiar with how easy it is to complete a SimpleProtect application check out this short demo. You can learn more about how our non face-to-face process works in this quick reference guide.

We will be introducing digital contracts. You’ll be able to view, download and share contracts with clients as soon as they’re available.

We’ve temporarily relaxed our medical evidence requirements to expand the range of applications we’ll underwrite without vitals or fluids.

If you prefer to submit applications the way you always have, we’re making that easier too. We’ve removed all upper limits for doing non face-to-face business for all products on web app and paper applications. So, you can continue to process new business while practicing social distancing.

Visit to learn more.

1 Eligible coverage amounts for SimpleProtect remain unchanged at $2 million or less for life insurance or $250,000 or less for critical illness insurance.