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What is Canada Life doing to support advisors during these uncertain times?

May 7, 2020 | Last updated on October 3, 2023
2 min read
Canada Life wealth management


We know that lately, advisors are feeling the strain of working in such uncertain times. We’re committed to supporting our advisors, just as they’re committed to supporting their clients. Here’s how:

  • This Week with Canada Life meetings. Once a week, we’re hosting virtual meetings where advisors can hear from experts from various areas of our organization about the impact of COVID-19 and how we’re responding. We’ve been proud to host experts from some of the industry-leading investment firms we work with – Irish Life Investment Management, Putnam Investments and GLC Asset Management Group, as well as the Honourable Perrin Beatty, President and CEO of the Canadian Chamber of Commerce and the Honourable Navdeep Bains, Minister of Innovation, Science and Industry – to share more insight and context on the headlines we’re all seeing and what it means for our business. These are just some of the thought leaders we’ve looked to, to help us keep advisors informed, empowered and supported.
  • Advisor Q&A forums. As part of our weekly meetings, we have a live Q&A forum. This gives advisors the opportunity to exchange ideas and advice with friends and peers in the industry, commiserate together and support each other.
  • COVID-19 webpage. We’re providing advisors with up-to-date materials through this page to help them work effectively in the current environment. From guidelines on how to do business virtually to the latest updates on what we’re doing to support clients, our COVID-19 webpage has everything advisors need to know so they can continue to do business and help their clients.
  • Market volatility materials. We created a toolkit to help our advisors with difficult client conversations around market volatility. This toolkit arms them with social media posts and digital communications materials so they can help clients stay the course and focus on their financial goals.

With our insurance background, we take a conservative approach to helping customers manage their financial health, and we feel that particularly in times of volatility, that’s just what the doctor ordered. At any time, in any market condition, we’re here to support advisors and customers with our knowledge, our expertise and our products and solutions, so that advisors and customers can reach their potential, every day.

To learn more and take part in our weekly calls, visit