Millennials likelier to support smaller, tech-savvy charities

By Staff | October 12, 2016 | Last updated on October 12, 2016
1 min read
Young business woman working at desk typing on a laptop in office and drinking coffee.
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Two of 3 millennials would rather support multiple smaller charities than one large one, finds a charitable giving survey by Capital One.

The survey found that while millennials favour such charities, the majority of those who have interacted with smaller, local charities say they rate poorly in their use of technology.

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The shift to supporting tech-savvy charities has made it hard to compete for some organizations, particularly small ones with limited digital resources, and can result in thousands of dollars in lost donations. In fact, the recent Charitable Giving survey also found that millennials are more likely to donate to charities that offer digital payments (53%), and are more likely to trust charities with a strong digital presence (50%).

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The staff of have been covering news for financial advisors since 1998.