Press stop, rewind and play

By Shawn O’Brien | August 18, 2008 | Last updated on August 18, 2008
4 min read
  • Walk in the shoes of your best clients
  • Do you have a brand?
  • The Puf Principle
  • How do you earn trust?
  • Do your clients know the "new" you?

    Here are some sample questions to consider:

    • What did I do well in the past three months?

    • What activities generated the best results?

    • Which activities were time-wasters?

    • What have I stopped doing that I need to start doing again?

    • What have I started doing that I need to stop?

    • What am I doing that I should do more of?

    • What does my recent success tell me about the future?

    • What do my recent failures tell me about the future?

    • What can I do to leverage my expertise, or that of others, to directly benefit my business?

    • What were the biggest factors contributing to my actual results during the past three months?

    Press play. Once you have taken mental inventory of the past, it is now time to look forward.

    More sample questions for you to consider, include:

    • Why should somebody do business with me?

    • What characteristics do my ideal clients have?

    • What financial issues stress them out?

    • How do I effectively remove that stress?

    • How can I effectively deliver this message to the marketplace?

    • How do I see my business changing in the near term?

    • What steps are needed for this to happen?

    • How can I create scale in my business while enhancing the service I offer to my existing clients?

    • What vacation am I going to take so that I can maintain my energy and conviction?

    • What small, incremental change do I want to focus on this quarter?

    • How can I augment my strengths?

    The 10% difference

    In working with financial advisors I have witnessed a marked difference between those who think constructively and those who don’t. I call this the 10% difference. I believe that unplugging yourself from your business for one day each quarter will make at least a 10% difference in your profitability. This is meaningful when you compound that growth over a few years.

    Tips for constructive thinking

    1. Forgive yourself first. When you start this process, allow yourself permission to screw up — don’t be so hard on yourself that you dread this process.

    2. Literally unplug yourself from the world. Tell your staff, family and friends that you are going to hide away for the day. Yes, they will think you have lost your marbles. Don’t take calls or allow any distractions except for emergencies.

    3. The exercise of thinking is difficult at first. Like a muscle, it gets easier with practice. Bring a pre-determined list of questions. Force yourself to write down the answers.

    4. If it works for you, use music as a mood stimulator. I find music helps put me in a relaxed, creative state.

    5. Set aside one day each quarter and lock this day into your schedule. I know some advisors who will dovetail this day with a trip to a spa or a drive in the country.

    6. Think of your business as an object and examine it from the same perspective a third party would… call it an out-of-body experience.

    Dr. Maxwell Maltz, a pioneer in thinking, once said “2% of people think, 3% think they think and 95% are afraid to think.” My hope is that this format will help you heighten your ability to think clearly about your business.

    Shawn O’Brien is vice-president, Atlantic Canada, at Connor Clark and Lunn. For more information, contact Shawn at sobrien@cclgroup.com.

    (08/26/08)

    Shawn O’Brien

  • Understanding clients and helping clients understand
  • Walk in the shoes of your best clients
  • Do you have a brand?
  • The Puf Principle
  • How do you earn trust?
  • Do your clients know the "new" you?

    Here are some sample questions to consider:

    • What did I do well in the past three months?

    • What activities generated the best results?

    • Which activities were time-wasters?

    • What have I stopped doing that I need to start doing again?

    • What have I started doing that I need to stop?

    • What am I doing that I should do more of?

    • What does my recent success tell me about the future?

    • What do my recent failures tell me about the future?

    • What can I do to leverage my expertise, or that of others, to directly benefit my business?

    • What were the biggest factors contributing to my actual results during the past three months?

    Press play. Once you have taken mental inventory of the past, it is now time to look forward.

    More sample questions for you to consider, include:

    • Why should somebody do business with me?

    • What characteristics do my ideal clients have?

    • What financial issues stress them out?

    • How do I effectively remove that stress?

    • How can I effectively deliver this message to the marketplace?

    • How do I see my business changing in the near term?

    • What steps are needed for this to happen?

    • How can I create scale in my business while enhancing the service I offer to my existing clients?

    • What vacation am I going to take so that I can maintain my energy and conviction?

    • What small, incremental change do I want to focus on this quarter?

    • How can I augment my strengths?

    The 10% difference

    In working with financial advisors I have witnessed a marked difference between those who think constructively and those who don’t. I call this the 10% difference. I believe that unplugging yourself from your business for one day each quarter will make at least a 10% difference in your profitability. This is meaningful when you compound that growth over a few years.

    Tips for constructive thinking

    1. Forgive yourself first. When you start this process, allow yourself permission to screw up — don’t be so hard on yourself that you dread this process.

    2. Literally unplug yourself from the world. Tell your staff, family and friends that you are going to hide away for the day. Yes, they will think you have lost your marbles. Don’t take calls or allow any distractions except for emergencies.

    3. The exercise of thinking is difficult at first. Like a muscle, it gets easier with practice. Bring a pre-determined list of questions. Force yourself to write down the answers.

    4. If it works for you, use music as a mood stimulator. I find music helps put me in a relaxed, creative state.

    5. Set aside one day each quarter and lock this day into your schedule. I know some advisors who will dovetail this day with a trip to a spa or a drive in the country.

    6. Think of your business as an object and examine it from the same perspective a third party would… call it an out-of-body experience.

    Dr. Maxwell Maltz, a pioneer in thinking, once said “2% of people think, 3% think they think and 95% are afraid to think.” My hope is that this format will help you heighten your ability to think clearly about your business.

    Shawn O’Brien is vice-president, Atlantic Canada, at Connor Clark and Lunn. For more information, contact Shawn at sobrien@cclgroup.com.

    (08/26/08)