Noushin Ziafati

Noushin has been the associate editor of since 2024. Previously, she worked at outlets including the CBC, Canadian Press, CTV News, Telegraph-Journal and Chronicle Herald. Reach her at

Do your diligence when switching firms

Having a personal brand can help you retain clients during a transition

By Noushin Ziafati |May 13, 2024

4 min read

Climate investment taxonomy would prevent greenwashing, confusion: experts

Government is working to launch taxonomy "as soon as possible," Freeland says

By Noushin Ziafati |May 9, 2024

3 min read

ESG discussions with clients lacking, research suggests

Secret shopper exercise highlights the need to align client goals with appropriate investments

By Noushin Ziafati |May 6, 2024

2 min read

Crypto ETFs continue losing ground to U.S. competitors

Total inflows for Canadian ETFs has hit $19 billion for the year to date

By Noushin Ziafati |May 3, 2024

2 min read

Ethics, compliance factors to consider in referral arrangements

Ensure the professionals you partner with can deliver on their value propositions, industry vet says

By Noushin Ziafati |May 1, 2024

3 min read

Canadians’ outlook on retirement is declining, report finds

Having a financial plan and consulting an advisor, however, can help

By Noushin Ziafati |April 30, 2024

2 min read

Firing a team member: when and how

Ask yourself some key questions before letting someone go, experts say

By Noushin Ziafati |April 26, 2024

5 min read

Financial planning projections generally brighter in 2024

Canadian equities are projected to return 6.4% over the next decade, up slightly from last year

By Noushin Ziafati |April 24, 2024

2 min read

How to give negative feedback to your team

Open line of communication with staff could prevent issues down the line

By Noushin Ziafati |April 22, 2024

4 min read