Home Breadcrumb caret Industry News Breadcrumb caret Industry Advisors embracing online tech Advisors are turning to technology as they look for ways to better serve investors. Here are the top platforms they’re using. By Staff | October 27, 2014 | Last updated on October 27, 2014 2 min read The financial services industry is embracing online technology as advisors look for ways to better serve investors, according to a Mackenzie Investments survey conducted by Environics. Read: How tech is changing the way people work The survey shows advisors are engaged online and spend a significant amount of their time on the internet reviewing industry websites, publications and investment firm websites. The vast majority of advisors (90%) indicate that login areas where they can access advisor-specific content are useful and the same percentage also value current and relevant information that they can share with clients. Not only do advisors want personalized content, but 80% also expect direct access to their sales team through an investment company’s website. A wide majority of advisors (88%) currently use at least one internet-connected mobile device such as a smartphone or tablet and almost a third (29%) use a mobile device, such as a tablet, in client meetings. For advisors who do not currently use a mobile device in client meetings, 51% expect to start using one in the next year. The use of social media in advisors’ practices is becoming increasingly important with 58% using social media for business and more than two thirds (67%) saying they expect their social media use to increase. Other key findings: Advisors are most likely to share: Personal financial planning content (76%) Fund or product profiles (75%) Read: Can a robot replace you? Breaking news insights (63%) Commentaries by portfolio managers (57%) When it comes to industry websites: 78% of advisors rate shareable content as a top priority 66% of advisors want sites that can be fully accessible through mobile phones or tablets Mobile device use: 36% use them to read email 31% use them to read news 19% listen to podcasts 17% watch video 16% connect with clients through social media LinkedIn is the preferred social platform among financial advisors: 68% of advisors have a profile 59% have client connections 55% use it in their practice Over the next two to three years, advisors expect to increase their use of social media: 60% will use it to build their brands or profiles 56% will share investment-related topics with clients 52% will use social media when prospecting for new clients Read: 6 tips for attracting new clients on LinkedIn Staff The staff of Advisor.ca have been covering news for financial advisors since 1998. Save Stroke 1 Print Group 8 Share LI logo