Can you design the next big ETF?

By Staff | February 14, 2013 | Last updated on February 14, 2013
1 min read

First Asset is challenging the investment advisor community to help determine what’s missing from the Canadian ETF landscape and help First Asset come up with a formula for its next ETF. In return First Asset is rewarding advisors through a generous charitable donation to an organization of their choice.

This is the first time an ETF company has challenged the investment community to tell them what advisors and their clients would like to see as the next top ETF.

First Asset is running this challenge exclusively for the investment advisor community in Toronto. Advisors will be asked to submit a 50-word description of their ETF recommendation.

All submissions will be screened, shortlisted, and then voted on by the First Asset selection team.

The challenge will run for approximately six weeks, between February 14 and March 31, 2013. Cash prizes will be awarded to the charity of the winners’ choice based on the following formula:

• 1 x Grand Prize — $10,000

• 2 x Secondary Prizes — $5000

Send submissions to terance[at]

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The staff of have been covering news for financial advisors since 1998.