Empire makes six acquisitions, forms new MGA

By Staff | March 10, 2022 | Last updated on March 10, 2022
2 min read

The Empire Life Insurance Co. said Thursday that it bought six financial services firms and formed its own managing general agency (MGA), called TruStone Financial Inc.

TruStone “will run as an independent MGA with full control over its day-to-day operations,” Empire Life CEO Mark Sylvia (now also CEO of TruStone) said in a release.

TruStone was formed through the amalgamation of:

  • Life Management Financial Group Ltd.;
  • LMF Investor Services Inc.;
  • Paradigm Financial Advisors (North) Inc.;
  • Paradigm Financial Advisors Inc.;
  • Dwight Goertz & Associates Insurance Agency Ltd.; and
  • Pacific Place Financial Services Inc.

“These firms were owned by a number of shareholders, among them the principals who are staying on as the TruStone Financial Inc. leadership team,” an Empire Life spokesperson told Advisor’s Edge.

Michael Williams, former partner of Life Management Financial, will lead TruStone as chief operating officer, and the other principals of the purchased firms will be part of the TruStone senior management team.

“We are all very excited to be forging this new path with Empire Life,” Williams said in the release. “It will be business as usual for us and the advisors we work with. As TruStone Financial Inc., we’ll continue doing what we always have, helping our clients meet their financial goals, and the support of Empire Life will give us more capacity to grow in the Canadian marketplace.”

TruStone will operate as a member of BridgeForce Financial Group, a Canadian-owned and operated MGA with over $2.8 billion in assets under management.

The six firms acquired by Empire Life were previously member companies with BridgeForce Financial Group. “That relationship will continue,” with TruStone, Empire Life told Advisor’s Edge. “It’s business as usual for the advisors that work with BridgeForce and TruStone.

Also on Thursday, MGA Hub Financial Inc. said it acquired the assets of Mississauga-based The President’s Group Insurance Agency Inc.

Hub, a subsidiary of Chicago-based Hub International Ltd., has 15 offices across Canada.

Transaction terms weren’t disclosed.

Advisor.ca staff


The staff of Advisor.ca have been covering news for financial advisors since 1998.