How to attract Gen Y

Millenials think differently than the generations before them. Here’s what motivates them.

July 9, 2013 | Last updated on July 9, 2013

1 min read

Millenials have a different way of thinking than the generations before them. So says Inc.

This means that in order to attract Gen Y employees, you have to understand what motivates them.

For instance, baby boomers simply wanted to find steady jobs that paid well. Meanwhile, these youngsters are more inclined to forfeit pay if they find a job that allows them to help the community.

Another difference is that boomers would remain at the same company for years, in the hopes of moving up the corporate ladder. Gen Y prefers to soak in as much knowledge as possible from one employer, and then move on to the next. For this group, the average length of employment at one company is 1.5 years, reports Inc.

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