CE Course: Lifelong retirement income: the zone strategy

January 23, 2012 | Last updated on January 23, 2012
15 min read
  • Luck:

    In the grey zone, luck is the most important determinant of a portfolio’s success. In the red zone, luck cannot help significantly. In the green zone, you don’t need luck.

  • Emotion to Elicit:

    Successful advisors do not sell products; they sell emotions. In the green zone, elicit hope of growing assets; do not sell fear. In the red zone, it is the opposite: elicit fear of running out of money and never sell hope.

  • Time Horizon:

    In the green zone, time is your friend. In the red zone, time is your enemy.

  • Estate Planning:

    In the green zone, there is no conflict of interest between the client and his or her children; both want assets to grow. Therefore, it is a good idea to get children involved in the estate-planning discussion. On the other hand, in the red zone, the client needs lifelong income through annuities, and children usually want assets. Because of this conflict of interest, it is better to keep children out of the estate discussion until retirement planning is completely designed and implemented in the red zone.

  • Other Considerations

    In many situations, you can help a client move from the red zone to the green zone. Suggest one or more of these actions: delay retirement, spend less, work-part time during retirement, rent part of the home, downsize home, sell home and rent, reduce portfolio costs, and stop giving money away.

    Practice Management

    Can you make use of the zones in your day-to-day practice management? Definitely.

    Many advisors chase high net worth clients in anticipation of larger commissions or trailer fees. It is not unusual for me to have a portfolio review with a high net worth client and find out that he is in the red zone, usually as a result of excessive income requirement. The zone strategy described here gives you an excellent indication of the staying power of the high net worth client over a long-term. You don’t want to attract high net-worth clients, only to convert them into a low net worth client in 10 years! You want them to prosper as time goes on. The key in distribution planning is not how much asset you have, but at what rate you withdraw from them.

    If you want to minimize your workload, maximize your efficiency, avoid frantic phone calls from nervous clients after routine market fluctuations, and increase your income then try to attract and retain clients who are in the green zone. Generally, these people made it into the clear for a reason.

    More often than not, they combine higher incomes and careful spending habits that allow them to save more for the future. Such clients value and respect your advice, treat you as a partner, and think that you deserve what you earn.

    Red-zone clients, by contrast, are there because, for one reason or another, they couldn’t put aside sufficient retirement money. These clients are more likely to expect miracles from you, despise paying any fees, and phone you for your market opinion every time there is a hiccup.

    These clients tend to believe the success or failure of their retirement depends on your actions, rather than on the fact that they didn’t save enough in the first place. And sometimes, you can’t really help a client in the red zone, so it becomes a matter of how much time and energy you’re willing to earmark for him or her.

    Keep it simple.

    Suggest the life annuity strategy, and if they don’t take the advice and want to gamble with their insufficient savings, send them to the competition.

    Of course, there are many other considerations for complete retirement planning. Each case is different. However, implementing a methodical approach based on market history will help you develop bulletproof strategies that clients can enjoy for a lifetime. It will also help you reduce your professional liability risk.

    Now that you’ve finished reading, complete the exam to receive your CE credits. If your score is 85% or higher, take a screenshot of your score and e-mail it, along with your name, to jim@retirementoptimizer.com to get a one-time free retirement calculator used for this article and free pdf copy of his 525-page book Unveiling the Retirement Myth.

    Next steps

    • Risk Factor:

      In the green zone, the risk is volatility of returns. In the red zone, the risk is the sequence of returns.

    • Luck:

      In the grey zone, luck is the most important determinant of a portfolio’s success. In the red zone, luck cannot help significantly. In the green zone, you don’t need luck.

    • Emotion to Elicit:

      Successful advisors do not sell products; they sell emotions. In the green zone, elicit hope of growing assets; do not sell fear. In the red zone, it is the opposite: elicit fear of running out of money and never sell hope.

    • Time Horizon:

      In the green zone, time is your friend. In the red zone, time is your enemy.

    • Estate Planning:

      In the green zone, there is no conflict of interest between the client and his or her children; both want assets to grow. Therefore, it is a good idea to get children involved in the estate-planning discussion. On the other hand, in the red zone, the client needs lifelong income through annuities, and children usually want assets. Because of this conflict of interest, it is better to keep children out of the estate discussion until retirement planning is completely designed and implemented in the red zone.

    Other Considerations

    In many situations, you can help a client move from the red zone to the green zone. Suggest one or more of these actions: delay retirement, spend less, work-part time during retirement, rent part of the home, downsize home, sell home and rent, reduce portfolio costs, and stop giving money away.

    Practice Management

    Can you make use of the zones in your day-to-day practice management? Definitely.

    Many advisors chase high net worth clients in anticipation of larger commissions or trailer fees. It is not unusual for me to have a portfolio review with a high net worth client and find out that he is in the red zone, usually as a result of excessive income requirement. The zone strategy described here gives you an excellent indication of the staying power of the high net worth client over a long-term. You don’t want to attract high net-worth clients, only to convert them into a low net worth client in 10 years! You want them to prosper as time goes on. The key in distribution planning is not how much asset you have, but at what rate you withdraw from them.

    If you want to minimize your workload, maximize your efficiency, avoid frantic phone calls from nervous clients after routine market fluctuations, and increase your income then try to attract and retain clients who are in the green zone. Generally, these people made it into the clear for a reason.

    More often than not, they combine higher incomes and careful spending habits that allow them to save more for the future. Such clients value and respect your advice, treat you as a partner, and think that you deserve what you earn.

    Red-zone clients, by contrast, are there because, for one reason or another, they couldn’t put aside sufficient retirement money. These clients are more likely to expect miracles from you, despise paying any fees, and phone you for your market opinion every time there is a hiccup.

    These clients tend to believe the success or failure of their retirement depends on your actions, rather than on the fact that they didn’t save enough in the first place. And sometimes, you can’t really help a client in the red zone, so it becomes a matter of how much time and energy you’re willing to earmark for him or her.

    Keep it simple.

    Suggest the life annuity strategy, and if they don’t take the advice and want to gamble with their insufficient savings, send them to the competition.

    Of course, there are many other considerations for complete retirement planning. Each case is different. However, implementing a methodical approach based on market history will help you develop bulletproof strategies that clients can enjoy for a lifetime. It will also help you reduce your professional liability risk.

    Now that you’ve finished reading, complete the exam to receive your CE credits. If your score is 85% or higher, take a screenshot of your score and e-mail it, along with your name, to jim@retirementoptimizer.com to get a one-time free retirement calculator used for this article and free pdf copy of his 525-page book Unveiling the Retirement Myth.

    Next steps