Mark Yamada


Mark Yamada is president of PÜR Investing Inc., a software development firm specializing in risk management and defined contribution pension strategies.

The real costs of covered-call strategies

Is the latest ETF craze too good to be true?

By Mark Yamada |April 5, 2023

3 min read

Inflation and the 60/40 portfolio

Some good news — but mostly bad

By Mark Yamada |November 7, 2022

3 min read

An inconvenient truth about ESG investing

Widespread awareness has not translated into widespread impact

By Mark Yamada |May 9, 2022

4 min read

Energy ETFs face a low-carbon future

New risks and rewards from Canada’s second-largest sector

By Mark Yamada |March 14, 2022

3 min read

Beware of post-pandemic globalization

Things are about to get (more) complicated for investors

By Mark Yamada |February 4, 2022

3 min read

Protecting index investors from dual-class shares

How important is shareholder democracy?

By Mark Yamada |November 26, 2021

4 min read

Does KYC risk assessment impede investor outcomes?

Investors cannot be solely deemed conservative, moderate or aggressive

By Mark Yamada |November 2, 2021

3 min read

SPACs: Blind investing or investing blind?

Why blank cheque companies may not be right for your clients

By Mark Yamada |October 4, 2021

3 min read

Bitcoin: Disruptive technology or digital Beanie Baby?

Putting cryptocurrencies in perspective

By Mark Yamada |July 23, 2021

4 min read