Empire Life offers simplified term insurance

By Staff | June 22, 2015 | Last updated on June 22, 2015
1 min read

Empire Life Insurance Company has introduced Simplified 10 and Simplified 20 term-life insurance products.

The policies are designed for online sales directly to Canadians, and people can access them directly or through participating advisor websites.

The company says recent consumer research finds 69% of consumers use the internet to research life insurance options, and “we’re finding there are a growing number of consumers who also want to purchase online,” says Sean Kilburn, senior vice president of Retail.

Eligible consumers will now be able to apply for Simplified 10 or Simplified 20 term-life insurance online. And, Empire Life has simultaneously launched a program that enables licensed insurance advisors, via their own personal websites, to direct clients to the company’s online insurance applications.

For more on insurance, read:

Gen X and Y overlooked by life insurer: EY

How insurers can better connect with clients

Choose life insurers over banks

Advisor.ca staff


The staff of Advisor.ca have been covering news for financial advisors since 1998.